In terms of User Experience Design; when the content is ready for the Visual Designer in order to start building up his/her project, the desginer has to consider the user researches, the user tests, the information architecture, the usability and functionality of the product and at the same time the aesthetic experiences of the users.
An attractive product has always been more advantegous than a less captivating one as we already know it from Apple products. Simplicity and aesthetics usually win over functionality and usability for it brings loyalty and empathy.
This shouldn’t mean that you may ignore usability and functionality over aesthetics, no, it is blending them and creating a functional, usable and a charming product or service.
You should never forget that Apple achieves it through both product and interface design.
How to create an aesthetic and a usable Design for User Experince?
Keep it…
Simple
“Simplicity is the ultimate sophistication” says Leonardo da Vinci.
The best user experience design comes when everything is kept simple. Do not hesitate to cut off all the unneccesities and design the simplest product / service or screen.
This could sound ultra-easy at the very first steps but you will see how sophisticated is keeping a design simple. Later on, be sure that you will fall in love with it after a few experimentations.
Consistent
Consistency is of vital importance for a visual design. People hate it when they are faced to a conflicting experience. They want all the experience of a visual design should be consistent, every step of the product should proceed in the same manners.
Therefore a beautiful design is made through a good digital design guideline. Everything is kept consistent when you first have your digital instructions and act accordingly.
Comprehensive
A good designer should always consider all of the aspects and elements of the project and take it as a complete operation. A comprehensive understanding of the whole design process brings all of the pieces into consideration and connects every bit of the project in meaningful syndications.
Interactive
By focusing on the personas’ needs and behaiviours and take the psychology, the background, the habits of the users into consideration, you have to make the user interact with your design with the best experienced journey.
People are more keen to be influenced by the screens with some interaction for remembering something you read is much less easier than remembering something you actively take part in.
Universal
An aesthetically designed product needs to be universal. No subjective experiences and no personal considerations should be an asset for a universal design as long as it includes a user to benefit from it. It is the ability to create an attraction for everyone while keeping in mind that there is no such a thing that’s called an “avarage user”.
selling its products in the domestic and international markets with a strong customer focus, petkim is a global company which produces high quality petrochemical products in its integrated and high technology premises and imports high its products, compatible with international standards. petkim needed an intranet portal for internal communications, task management, documentations and directories and our 20 years of client – agency relationship and mutual consonance have led a splendid project with a pure user experience and information architecture.
user-centered design
selling its products in the domestic and international markets with a strong customer focus, petkim is a global company which produces high quality petrochemical products in its integrated and high technology premises and imports high its products, compatible with international standards. petkim needed an intranet portal for internal communications, task management, documentations and directories and our 20 years of client – agency relationship and mutual consonance have led a splendid project with a pure user experience and information architecture.
what, why and how?
selling its products in the domestic and international markets
with a strong customer focus, petkim is a global company
which produces high quality petrochemical products in its integrated
and high technology premises and imports high its products,
compatible with international standards.
petkim needed an intranet portal for internal communications, task management, documentations and directories and our 20 years of client agency
relationship and mutual consonance have led a splendid project with a pure user experience and information architecture.
the stages
1. understand
2. characterize
3. organize
4. innovate
5. initiate
6. prototype
and it helps you to
define the unknown and the unpredictable,
stay focused,
stay related,
find relevant solutions,
learn faster,
and capture the mindsets.
selling its products in the domestic and international markets with a strong customer focus, petkim is a global company which produces high quality petrochemical products in its integrated and high technology premises and imports high its products, compatible with international standards. petkim needed an intranet portal for internal communications, task management, documentations and directories and our 20 years of client – agency relationship and mutual consonance have led a splendid project with a pure user experience and information architecture.
user-centered design
selling its products in the domestic and international markets with a strong customer focus, petkim is a global company which produces high quality petrochemical products in its integrated and high technology premises and imports high its products, compatible with international standards. petkim needed an intranet portal for internal communications, task management, documentations and directories and our 20 years of client – agency relationship and mutual consonance have led a splendid project with a pure user experience and information architecture.
what, why and how?
selling its products in the domestic and international markets
with a strong customer focus, petkim is a global company
which produces high quality petrochemical products in its integrated
and high technology premises and imports high its products,
compatible with international standards.
petkim needed an intranet portal for internal communications, task management, documentations and directories and our 20 years of client agency
relationship and mutual consonance have led a splendid project with a pure user experience and information architecture.
the stages
1. understand
2. characterize
3. organize
4. innovate
5. initiate
6. prototype
and it helps you to
define the unknown and the unpredictable,
stay focused,
stay related,
find relevant solutions,
learn faster,
and capture the mindsets.
