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User Experience Design is creating an entire journey and providing an efficient, easy-to-use interfaces by keeping the user at the center of the design and development process.
It combines accessibility, interaction, psychology, space and time to establish a multidisiplinary system for a better user experience. And involves branding, design, usability and function.
User Experience Design could be delivered for Websites, Mobile Websites, Mobile Applications, Intranet Design, Hardware Interface Design, Digital Screens, City Planning and Product Design.
User-Centered Design
User Experience Design includes user research, user tests, persona building, wireframe/mockup process, ux writing, designing and prototyping for interactivitiy.
The users’ needs and attitudes – the users’ behaiviours – are taken into the center and an optimal result is targeted for the best user experience.
Understanding the user and combining it with market research, competitor analysis and vital product strategies are the key factors for the User Experience Design in order to fulfill the expectations of the customer.
WHAT, WHY AND HOW?
What are the needs of the user and what behaviours they have in terms of those necessities
Why they need this product in their life
How they need this product to take part in their life
Statistics say that the companies such as Apple, PEPSI, P&G and SAP have outperformed the S&P 500 by 211%.
Do you know the reason?
Just by Design Thinking.
By taking the user at the center and designing according to the needs and the habits of the end-user these companies have led their processes by design thinking.
It is focusing on the people who are going to use the product and it leads to a better understanding of the whole process.
The stages of Design Thinking
1. Understand
2. Characterize
3. Organize
4. Innovate
5. Initiate
6. Prototype
7. Test
And it helps you to
Define the unknown and the Unpredictable,
Stay focused,
Stay related,
Find relevant solutions,
Learn faster,
And capture the mindsets.
Design Thinking concentrates on the problems people face and at the same time it takes emotions and motivations into considiration as well.
That means design thinking is not only rational and analytical but also it is inspirational and intuitional.
We know some of you are confused about Information Architecture for many of us think the information architecture and the user experience are the same things.
However, things are different. These terms are related but they are not equivalent.
They are complementary.
Information Architecture is the blueprint of the product and it defines the design structure.
It provides the basic materials for designers and mostly created by UX Writers or UX Strategists.
The UX Designer needs the best Information Architecture in order to create the best user experience, brand identity, color palettes and some aesthetics.
Information Architecture provides the data/the content for the UX Designer for them to focus mostly on creativity and design thinking.
The persona is the target audience, the user types to benefit from your services or products. And predictably, it is the core subject of the User Experience Design.
After user research and competitor analysis process, we create the personas to conceive the goals and motivations of the end-user.
It is empathizing and at the same time sympathising with the user, however, it is not subjective. It depends on the user tests, analysis of the user behaviors and experiences.
It is identifying the user to be designed for.
We classify the persona from the more relevant to the less relevant and collect all types of the characters.
While defining the personas we analyse
The Goals
The Roles
The Habits
The Lifestyle
The Engagement
The Background
And The Past Behaiviours
of the users and start the UX Design process accordingly.
Persona building helps the UX Strategists to develop the Information Architecture and the team to understand the user group and therefore all the stakeholders to better understand the design output.
Most people are confused about the UX Designers’ roles and responsibilities.
It depends on the definition of the companies you are going to work for but the main thing is UX Designers are not copywriters, UX Writers, UX Strategists or UX Architects.
Those attributes are not key responsibilities of a UX Designer but they are mostly preferable.
UX Designer meets the people’s needs by designing an easy to use and compatible end-product be it a website, mobile app, device interface or any other digital screen.
UX Designer evaluates
the User Research
the Personas
the UX Tests
the mockups andwireframes
that the UX Researchers and UX Writers prepare for the design process.
And finds the most creative and at the same time usable ways to build the best UX.
The UX Designer with an analytical mind and excellent communication skills, creates a bridge between the Research/Architecture and The User Interaction Process.
Understanding the user psychology, the UX designer develops the user interaction for a succesful experience.
The UX Designer constitutes an entire journey and provides an efficient and easy-to-use interfaces by keeping the user at the center of the design process.
And therefore, creates a multidisiplinary system for a better user experience by combining accessibility, interaction, psychology, space and time.
By following up the latest Design trends, by faciliating from our UX Research and UX Writing Teams’hard work; the UX Designer creates the perfect user experience by defining all the functions and the usability process.
The UX Design is the User Experience Design which focuses on functions and usability and the UI Design is the User Interface Design which focuses on the make-up and aesthetics of the end product.
User Interface Design is a complementary process of the User Experience Design; and it defines the look and feel of the project. It creates the interaction and the presentation of the work and makes the product much more attractive.
If to summarize;
The UX Design is practical and useful
The UI Design is emotional and connected
The user experience design stage comes after the Information Architecture process and defines the usability and the customer’s journey. And the User Interface Design mostly comes after the UX Design and makes the whole work more beautiful and interactive.
The UX Design gives the smoothest directions to lead the user for a better experience and the UI Design makes the journey more pleasurable.
